BROADCASTING VS. OTT COMPETITION: HOW TERRESTRIAL PLATFORMS AND OTT PLATFORMS REDEFINE THE MARKET

Terrestrial broadcast series have long been established as mainstream TV shows, produced and broadcast through major network broadcasting stations. In contrast, Over-the-Top (OTT) services are read more digitally distributed streaming platforms, with Netflix, Watcha, and Wavve being leading competitors. As media consumption habits evolve, competiti